Europe : The BIC phone is to be launched in Spain by Orange after its success in France. The BIC phone is pictured above and is an off the shelf ready to use mobile phone. It’s purchased with a fully charged battery, the SIM card in place and the battery is rechargeable.
Focusing on ease of purchase and also ease of use, the BIC phone can be bought at supermarkets, petrol stations and airports etc. Want a basic phone – then this one has all the basic functions for calls and texting.
The Spanish BIC phone has the same features as the French version and is on sale at the RRP of 29 Euros. It comes with 20 minutes of calls which have to be used within 60 days of the BIC phone being activated.
In France, over 110,000 BIC phones were sold since August 2008. A survey conducted by LH2 which involved 600 respondents clearly showed that the BIC phone was a “must-have” phone for people who were looking for ease of use and simplicity.
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